The 50s were characterised by technical achievements. Many of them made life easier, promised more freedom or were considered as status symbols. At the same time, the economy really picked up speed after the difficult years of the war. The economic miracle allowed more and more people to enjoy prosperity, meaning they could afford new luxury goods such as TVs, cars and washing machines.
With the rise in the standard of living, people also rediscovered their enjoyment of indulgence, good food and travel. The first big wave of travel brought them to Italy - a country that beckoned with beaches, sea, art and culture and promised "la dolce vita" - the sweet life.
No beverage embodied the longing for Italy more than espresso - both for those who stayed at home and those returning from holidays.
Schaerer recognised the enormous potential of espresso and developed a coffee machine which introduced the Italian classic to domestic gastronomy: The PIC hand doser.
Elegant, timeless and extremely practical were the attributes used to promote the PIC hand doser. It also scored points with its simple operation and maintenance, extreme reliability and compact size. An absolute innovation at this time: The PIC hand doser featured its own container for ground coffee and could be equipped with a hydraulic-automatic express piston or a hand lever piston. For these reasons, the PIC hand doser is now considered one of the first automated coffee machines.