Schaerer ProCare cleaning system celebrates première in Hamburg

With its trade fair motto “We share, we care, we love it your way”, coffee machine manufacturer Schaerer is presenting at this year’s Internorga (Hall A4, Booth 300). The Schaerer ProCare cleaning system is celebrating its première in Hamburg: For up to three months, the compact add-on module supplies cleaning agents for up to 100 cycles and cleans the coffee and milk system fully automatically – without the involvement of service staff.

Schaerer Coffee Soul with the «Select» concept: New design, two models and three user interfaces offer customers countless configuration options

Whether internationally active coffee chain or regional vendor: The desire for individuality is increasing, and not only when it comes to the technical equipment of a coffee machine. The look should also fit seamlessly into the design concept of the company. With the new Schaerer Coffee Soul featuring the flexible «Select» concept, the Swiss coffee machine manufacturer is setting new benchmarks in the individual configuration of its machine technologies to fit customer requirements. The concept is based on the underlying idea of combining technical equipment, user guidance as well as colours and other design elements to meet the specific needs of customers, therefore giving them the ultimate flexibility to adapt the machine perfectly to their business model. 

The focus is on the customisable Schaerer Premium Coffee Corner coffee-to-go concept.

In order to satisfy the specific requirements of Asian customers and to optimise the overseas supply chain in the future, Schaerer is now starting an exclusive strategic partnership with Chinese company Jetinno in the field of free-standing vending machines. The goal is to further promote the Schaerer Premium Coffee Corner coffee-to-go-concept and to produce the customisable housing of the self-service machines locally for the Asian market. Schaerer CEO Jörg Schwartze: “With Jetinno, we have an experienced partner who can support us in expanding into this very important segment in a highly attractive market.”

In the third edition of “Schaerer News”, everything revolves around our satisfied customers and the flexible solutions we use to inspire them. Schaerer fully-automated coffee machines are used from Switzerland to Great Britain and Austria all the way to China and impress in a wide range of market segments. Dive into our world of coffee expertise and find out what it means when we say “We love it your way”!

Large Chinese coffee shop chain Luckin Coffee thought of something special to help hospital employees in China during the coronavirus epidemic.

Coffee competence, Swiss and Flexible - these three attributes have always characterised our daily work. The aim of the new brand identity was to unite these three attributes in a central idea and at the same time to focus on them. The result is "We love it your way". At the same time we defined the framework for the future presentation of the Schaerer brand.

Schaerer installs fully-automatic coffee machines on Weissenstein mountain in Swiss Jura 

In this second addition of the Schaerer News magazine, you can discover which topics and innovations will be driving us in the coming months. 

At Internorga 2019 Swiss coffee machine manufacturer Schaerer demonstrates an innovative new technology that offers the fully automated preparation of cold coffee creations at a whole new level of quality: "Hot & Cold" for the Schaerer Coffee Soul. At their booth (Hall B1 (ground floor stand 207), Schaerer is inviting visitors to experience for themselves the superb taste of the coffee and the functional principle behind the "Hot & Cold" technology. A further highlight in Hamburg id the updated version of the Schaerer Premium Coffee Corner. The concept goes into production from 2019 and is available in various versions that are tailored precisely to the needs of its different customer groups. In addition, Schaerer is revealing a new booth design to Internorga visitors, reflecting for the first time the international market positioning achieved by the firm in 2018.

Whether during a quick stop on the way to the office, in the waiting area at the train station or when window shopping in a shopping centre: More and more people do not want to go without their favourite coffee at the highest level of quality when they’re on the go. Starting in Spring 2019, the Schaerer Premium Coffee Corner self-service concept will be available as a series model in the three “Ready”, “Steady” and “Go!” equipment versions to ensure the exact requirements of different customer groups are met. Operators of cafés, convenience stores, petrol stations, as well as bakery and hotel chains will therefore have the unique chance to improve their to-go coffee operations with a stand-alone solution for the highest level of coffee quality using freshly-ground beans and fresh milk. The Schaerer Premium Coffee Corner only needs one square meter of space and can be set up either in the shop itself or in a weatherproof location for 24/7 coffee enjoyment without additional staff requirements.