One Company – three Brands

Groupe SEB is glad to announce the acquisition of Wilbur Curtis, the second largest American manufacturer of professional coffee equipment. Founded in 1941, Wilbur Curtis manufactures and markets equipment for the preparation of hot and cold beverages, mainly filter coffee and cappuccino machines. Sustained investment and a continuous commitment to innovation have enabled Wilbur Curtis to offer many of the US market’s best-in-class product offerings.

Wilbur Curtis’ sales have been increasing steadily, amounting to more than $90M, primarily in the US. Major customers include coffee roasters, specialty coffee retailers, convenience stores, fast-food chains, hotels and restaurants. Wilbur Curtis has built and maintains a long-term relationship with its customers, leveraging its professional salesforce and ensuring extensive national coverage. Its high-performance production facility located in Montebello, California, employs 300 people.

Thierry de La Tour d’Artaise, Chairman and CEO of Groupe SEB stated:

«Following the acquisition of WMF in 2016, Groupe SEB confirms its determination to pursue expansion in the professional coffee industry, which offers great development opportunities worldwide. As a specialist in filter coffee machines in the United States, Wilbur Curtis represents for the Group -that is already present on this market with Schaerer and WMF full-automatic espresso machines- a very valuable strategic complement to its product offering and customer portfolio. As a result, Groupe SEB becomes one of the leaders in the professional coffee business in the United States.»

One Company – three Brands



 O   Option
not available

Maximum 4 machine configurations can be compared.

Please select products:

Schaerer Ltd.
Allmendweg 8
P.O. Box 336
CH-4528 Zuchwil
Tel. +41 32 681 62 00

Your request has been sent. We will get back to you shortly.
Please fill out all fields correctly.

* Required