Schaerer AG is celebrating a major milestone: the 100,000th Schaerer Coffee Soul has rolled off the production line in Zuchwil, highlighting the remarkable success of this versatile fully automatic coffee machine. First unveiled in its current generation at Host Milan in 2019, the Schaerer Coffee Soul has been in series production since October 2020. It has since delivered outstanding coffee quality worldwide with its innovative technology, contemporary design and intuitive operation – proving popular with everyone from owner‑run restaurants and hotels to international coffee shop and convenience‑store chains. This traction reflects Schaerers pioneering mindset and the focus on market trends and customer needs in every new machine and technology we bring to market.
“Delivering the 100,000th Schaerer Coffee Soul is a special moment for us. Never before have we produced so many machines in such a short period – the Schaerer Coffee Soul is therefore the most successful machine in Schaerer’s history,” says Product Manager Sam Geissbühler. “This milestone is also very special to me personally, as I have been closely involved in the development of the Schaerer Coffee Soul and the implementation of new features in product management since the project began in 2014. In particular, I have also worked on Best Foam technology, which was an absolute game changer in the market at the time.”
Looking ahead
The 100,000th Schaerer Coffee Soul not only celebrates past achievements but also signals the start of the next phase of development. Schaerer will continue to drive innovation, remaining firmly focused on customer needs in order to deliver the most appropriate solutions for the widest range of operating scenarios. In the short to medium term, development will concentrate on offering a broader variety of beverage – including cold‑coffee creations – as well as achieving an even higher quality of espresso.
